Businesses and consumers connect

 

The original concept of Twitter was for the likes of friends and family to be able to connect instantly. Of course, you could just use a phone, but then you can only interact with one person at a time. Every member of Twitter is a consumer to one business or other, so it was only a matter of time before businesses and consumers became connected via Twitter.

 

Different businesses are using Twitter in different ways to connect with their customers, but they all are increasing their brand awareness. It isn’t just small, or just large businesses that are using Twitter either. All companies from PLC’s right through to your local newsagents are deciding that connecting with their consumers could be beneficial to their business.

 

A local toy store could have just 100 followers. That does not seem like a lot, and it isn’t in comparison with a lot of people. The fact is these followers are targetted to their store. If they send out a Tweet that they have a new Toy in stock and get just 5 of the followers in store to buy it, then it has been benefical. Most magazine advertisements don’t even bring in that kind of business, as they are not targetted!

BestBuy are the business using it most effectively, thanks to their new innovation called Twelpforce. Employees throughout their business can connect with consumers easily, answering any questions that  they may have relating to their products. This obviously means that their customers seem valued and know exactly what they are buying.