Cherry – The new mobile phone operator!

Cherry are a new mobile phone operator. They were spotted at a entrepreneur meetup BetaGroup , where five start up business were given the chance to pitch their products and services. The audience was filled with 200 people in the industry, which meant that a successful pitch could pay out dividends. They were the last of five to produce their pitch and definitely sparked quite a bit of interested to say the least.

Cherry actually had a fairly unique pitch, offering to “revolutionize telecom services and technology” for the future. The CEO introduced himself then proceeded to call a member of the audience (projecting all events on the big screen for everyone to see). This is fairly basic stuff, but he then went on to say that he wasn’t actually using a SIM card I.e.: He was calling without actually being a regular subscriber to a service provider.

The service allows users to call each other over Wi-Fi or infact over GSM if there is a SIM card. If a SIM is not present, then users can still contact each other over a wireless internet connection.

Of course, whilst the above is extremely useful, it is not really unique, as other companies are already using and offering this as a service. The unique thing about Cherry is that it offers the ability to switch over from Wi-Fi, GSM or to a wireless internet connection without any interruption of service, which can obviously be a good money saver in the long term.